PRIVACY POLICY

We at Children’s Museum Singapore ("CMSG"), take our responsibilities under Singapore’s Personal Data Protection Act 2012 (the "PDPA") seriously. We also recognize the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data.

This Privacy Policy sets out how we may collect, use, disclose and/or process the personal data you have provided, and how you may exercise your rights and choices with respect to your personal data.

References in this Privacy Policy to “CMSG”, “we”, “us”, and “our” refer to the entity responsible for the collection, use, disclosure and/or processing of your personal data.

If you, at any time, have any queries on this policy or any other queries in relation to how we may safeguard and/or process your personal data, please do not hesitate to contact our Data Protection Officer (the "DPO") at nhb_cmsg@nhb.gov.sg.

1. INTRODUCTION TO THE PDPA

1.1 “Personal Data” is defined under the PDPA to mean data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which an organisation has or is likely to have access.

1.2 We will collect your personal data in accordance with the PDPA. We will take every effort to notify you of the purposes for which your personal data may be collected, used, disclosed and/or processed, as well as obtain your consent or deemed consent for the collection, use, disclosure and/or processing of your personal data for the intended purposes, unless it is mandatory or authorised under the applicable laws and regulations to do so without consent.

2. COLLECTION OF PERSONAL DATA

2.1 Your personal data are collected in different ways and from various sources, which depend on the nature of your visit and/or interactions with us, and may include your first and last names, telephone numbers, date of birth, physical and email addresses etc. The collection of your personal data enables us to provide all products and services by CMSG and for any other purposes as specified in the section below. You have the right to choose not to provide the requested information, but it is possible that we may not be able to provide any product and/or service and certain functions provided for may not be available, including functions on our websites.

2.2 We collect your personal data either directly from you or from your authorised representatives (i.e., persons whom who may have authorised, who have been validly identified as being you or your authorised representative), from third parties, or from publicly available sources or through our websites, including but not limited to:

1. Through our social media pages and other digital platforms that we may operate or control, whether directly or indirectly via third parties, that reference this Privacy Policy;
2. When you visit or attend a meeting, event or exhibition at our premises;
3. Through third-party sources, including business partners, advertising and social media companies, and vendors;
4. Data collected by cookies that we obtain through the use of cookies (see below) and
5. Through other data collection points that reference this Privacy Policy.

3. PURPOSES FOR COLLECTION, USE, DISCLOSURE AND PROCESSING OF PERSONAL DATA

3.1 The personal data which we collect from you may be collected, used, disclosed and/or processed for various purposes, depending on the circumstances for which we may/will need to process your personal data, including:

1. administering, dealing with and/or managing your purchases and/or bookings on our websites;
2. providing and sending you marketing, advertising and/or promotional information and materials relating to CMSG as well as products, attractions, events and/or services that CMSG or CMSG Partners may be selling, marketing, offering and/or promoting via various modes of communication such as (a) postal mail to your postal address(es) and/or electronic transmission to your email address(es) (based on our records that we have of your postal address(es) and email address(es) or any new or amended postal or email address(es) that you may provide us with from time to time) and (b) via telephone/voice calls, SMS/MMS and/or facsimile to your telephone number(s) (based on our records that we have of your telephone number(s) or any new telephone number(s) that you may provide us with from time to time) with such telephone/voice calls, SMS/MMS and/or facsimile being sent in accordance with Singapore’s Personal Data Protection Act;
3. dealing with or facilitating customer service and reservations, carrying out your instructions, or dealing with or responding to any enquiries given by you or on your behalf;
4. complying with or as required by any applicable law, governmental or regulatory requirements of any relevant jurisdiction, including meeting the requirements to make disclosure under the requirements of any law binding on CMSG or on CMSG’s related corporations or associated companies (such as the National Heritage Board) and for the purposes of any guidelines issued by regulatory or other authorities, whether in Singapore or elsewhere, with which CMSG or CMSG’s related corporations or associated companies is/are expected to comply;
5. producing statistics and research for internal and statutory reporting and/or record-keeping requirements;
6. conducting research, analysis and development activities (including but not limited to data analytics, surveys, product and service development and/or profiling) to improve CMSG’s services or products and/or to enhance your visit experience, via various modes of communication such as (a) postal mail to your postal address(es) and/or electronic transmission to your email address(es) (based on our records that we have of your postal address(es) and email address(es) or any new or amended postal or email address(es) that you may provide us with from time to time) and (b) via telephone/voice calls, SMS/MMS and/or facsimile to your telephone number(s) (based on our records that we have of your telephone number(s) or any new telephone number(s) that you may provide us with from time to time) with such telephone/voice calls, SMS/MMS and/or facsimile being sent in accordance with Singapore’s Personal Data Protection Act; and (i) any other purposes which we notify you of at the time of obtaining your consent.

(collectively, the “Purposes”)

As the Purposes for which we may/will collect, use, disclose and/or process your personal data depend on the circumstances at hand, such purpose may not appear above. However, we will notify you of such other purpose at the time of obtaining your consent, unless processing of your personal data without your consent is permitted by the PDPA or by law.

3.2 In order to conduct our business operations more smoothly, we may also be disclosing the personal data you have provided to us to our third-party service providers, agents and/or our affiliates or related corporations, and/or other third parties whether sited in Singapore or outside of Singapore, for one or more of the above-stated Purposes. Such third-party service providers, agents and/or affiliates or related corporations and/or other third parties would be processing your personal data either on our behalf or otherwise, for one or more of the above-stated Purposes.

4. SPECIFIC ISSUES FOR THE DISCLOSURE OF PERSONAL DATA TO THIRD PARTIES

4.1 We respect the confidentiality of the personal data you have provided to us

4.2 In that regard, we will not disclose your personal data to third parties without first obtaining your consent permitting us to do so. However, please note that we may disclose your personal data to third parties without first obtaining your consent in certain situations, including, without limitation, the following :

1. cases in which the disclosure is required or authorized based on the applicable laws and/or regulations;
2. cases in which the purpose of such disclosure is clearly in your interests, and if consent cannot be obtained in a timely way;
3. cases in which the disclosure is necessary to respond to an emergency that threatens the life, health or safety of yourself or another individual;
4. cases in which the disclosure is necessary for any investigation or proceedings;
5. cases in which the personal data is disclosed to any officer of a prescribed law enforcement agency, upon production of written authorisation signed by the head or director of that law enforcement agency or a person of a similar rank, certifying that the personal data is necessary for the purposes of the functions or duties of the officer;
6. cases in which the disclosure is to a public agency and such disclosure is necessary in the public interest; and/or
7. where such disclosure without your consent is permitted by the PDPA or by law.

4.3 The instances listed above at paragraph 4.2 are not intended to be exhaustive. For more information on the exceptions, you are encouraged to peruse the Second, Third and Fourth Schedules of the PDPA which is publicly available at https://sso.agc.gov.sg/.

4.4 Where we disclose your personal data to third parties with your consent, we will employ our best efforts to require such third parties to protect your personal data.

5. REQUEST FOR ACCESS AND/OR CORRECTION OF PERSONAL DATA

5.1 You may request to access and/or correct the personal data currently in our possession or control by submitting a written request to us. We will need enough information from you in order to ascertain your identity as well as the nature of your request, so as to be able to deal with your request. Hence, please contact nhb_cmsg@nhb.gov.sg.

5.2 For a request to access personal data, once we have sufficient information from you to deal with the request, we will seek to provide you with the relevant personal data within 30 days. Where we are unable to respond to you within the said 30 days, we will notify you of the soonest possible time within which we can provide you with the information requested. Note that the PDPA exempts certain types of personal data from being subject to your access request.

5.3 For a request to correct personal data, once we have sufficient information from you to deal with the request, we will:

1. correct your personal data within 30 days. Where we are unable to do so within the said 30 days, we will notify you of the soonest practicable time within which we can make the correction. Note that the PDPA exempts certain types of personal data from being subject to your correction request as well as provides for situation(s) when correction need not be made by us despite your request; and
2. subject to paragraph 5.4, we will send the corrected personal data to every other organisation to which the personal data was disclosed by CMSG within a year before the date the correction was made, unless that other organisation does not need the corrected personal data for any legal or business purpose.

5.4 Notwithstanding paragraph 5.3(b), we may, if you so consent, send the corrected personal data only to specific organisations to which the personal data was disclosed by us within a year before the date the correction was made

6. REQUEST TO WITHDRAW CONSENT

6.1 You may withdraw your consent for the collection, use and/or disclosure of your personal data in our possession or under our control by contacting nhb_cmsg@nhb.gov.sg.

6.2 We will process your request within a reasonable time from such a request for withdrawal of consent being made, and will thereafter not collect, use and/or disclose your personal data in the manner stated in your request. Please note that during this period, your personal data may still be collected, used, and/or disclosed for the Purposes above.

6.3 However, your withdrawal of consent could result in certain legal consequences arising from such withdrawal. In this regard, depending on the extent of your withdrawal of consent for us to process your personal data, it may mean that we will not be able to continue with your existing relationship with us.

6.4 Please be informed that your withdrawal of consent is still subject to Section 25 of the PDPA where personal data can be retained for legal or business purposes.

7. ADMINISTRATION AND MANAGEMENT OF PERSONAL DATA

7.1 We will take reasonable efforts to ensure that your personal data is accurate and complete, if your personal data is likely to be used by CMSG to make a decision that affects you, or disclosed to another organisation. However, this means that you must also update us of any changes in your personal data that you had initially provided us with. We will not be responsible for relying on inaccurate or incomplete personal data arising from your not updating us of any changes in your personal data that you had initially provided us with.

7.2 We will also put in place reasonable security arrangements to ensure that your personal data is adequately protected and secured. Appropriate security arrangements will be taken to prevent any unauthorized access, collection, use, disclosure, copying, modification, leakage, loss, damage and/or alteration of your personal data. However, we cannot assume responsibility for any unauthorized use of your personal data by third parties which are wholly attributable to factors beyond our control

7.3 We will also put in place measures such that your personal data in our possession or under our control is destroyed and/or anonymized as soon as it is reasonable to assume that (i) the purpose for which that personal data was collected is no longer being served by the retention of such personal data; and (ii) retention is no longer necessary for any other legal or business purposes.

7.4 Where your personal data is to be transferred out of Singapore, we will comply with the PDPA in doing so. In this regard, this includes us obtaining your consent unless an exception under the PDPA or law applies, and taking appropriate steps to ascertain that the foreign recipient organisation of the personal data is bound by legally enforceable obligations to provide to the transferred personal data a standard of protection that is at least comparable to the protection under the Act. This may include us entering into an appropriate contract with the foreign recipient organisation dealing with the personal data transfer or permitting the personal data transfer without such a contract if the PDPA or law permits us to.

8. COMPLAINT PROCESS

8.1 If you have any complaint or grievance regarding about how we are handling your personal data or about how we are complying with the PDPA, we welcome you to contact us with your complaint or grievance.

8.2 Please contact us through one of the following methods with your complaint or grievance :

1. E-mail nhb_cmsg@nhb.gov.sg
   Attention to the 'Data Protection Officer' (the “DPO”)
2. Office address :
   23-B Coleman St
   Singapore 179807
   Attention to the 'Data Protection Officer' (the “DPO”)

8.3 Where it is an email or a letter through which you are submitting a complaint, your indication at the subject header that it is a PDPA complaint would assist us in attending to your complaint speedily by passing it on to the relevant staff in our organisation to handle. For example, you could insert the subject header as “PDPA Complaint”.

8.4 We will strive to deal with any complaint or grievance that you may have speedily and fairly.

9. GENERAL INFORMATION

9.1 As part of our efforts to ensure that we properly manage, protect and process your personal data, we will be reviewing our policies, procedures and processes from time to time.

9.2 We reserve the right to amend the terms of this Privacy Policy from time to time without prior notice. Any amended Privacy Policy will be posted on our website and can be viewed at https://www.nhb.gov.sg/childrensmuseum/content/privacy-policy

9.3 You are encouraged to visit the above website from time to time to ensure that you are well informed of our latest policies in relation to personal data protection.