MUSEUM LABEL creates cultural products inspired by Singapore’s National Collection. Through vivid storytelling, relatable cultural experiences, and close collaboration with our community and partners, MUSEUM LABEL gives life to Singaporean heritage, art and culture and special exhibitions through design-centric merchandise.

Taking inspirations from our museums, and our customs and practices, MUSEUM LABEL invites everyone to take home a slice of or shared Singaporean heritage and culture today!

MUSEUM LABEL is the retail brand of the museum shops operated by the National Heritage Board. Through vivid storytelling, relatable cultural experiences, and close collaboration with community and partners, MUSEUM LABEL gives life to our heritage through well-designed merchandise.